<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:georss='http://www.georss.org/georss' xmlns:gd='http://schemas.google.com/g/2005' xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-31020655</id><updated>2011-08-03T02:06:32.800-07:00</updated><category term='techtarget'/><category term='press shutout'/><category term='daylight savings time'/><category term='foil'/><category term='energy efficiency'/><category term='data centers'/><category term='epa'/><category term='practical jokes'/><category term='blogs'/><title type='text'>SearchDataCenter.com Editorial Blog</title><subtitle type='html'>The SearchDataCenter.com Editorial Blog is an informal platform to address the data center community. The goals of this site are: to provide important information for data center managers; to improve communication between IT journalists and the IT workforce; and to offer a critical evaluation of events in the data center industry.</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default?max-results=100'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>35</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>100</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-31020655.post-8773970365621939447</id><published>2007-02-23T13:49:00.000-08:00</published><updated>2007-02-23T13:51:57.957-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='blogs'/><title type='text'>New data center blog on TechTarget</title><content type='html'>The new, improved, and official data center blog is now available from Tech Target. Thanks for your patience. For those of you still reading, you will be happy to see this new blog -- it's going to be updated more frequently and offer more perspectives than just little ol me. Thanks again.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://serverspecs.blogs.techtarget.com/"&gt;The Data Center blog&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-8773970365621939447?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/8773970365621939447/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=8773970365621939447&amp;isPopup=true' title='4 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/8773970365621939447'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/8773970365621939447'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2007/02/new-data-center-blog-on-techtarget.html' title='New data center blog on TechTarget'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>4</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-8250102256830035637</id><published>2007-02-05T20:21:00.000-08:00</published><updated>2007-02-06T06:59:34.875-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='techtarget'/><category scheme='http://www.blogger.com/atom/ns#' term='foil'/><category scheme='http://www.blogger.com/atom/ns#' term='practical jokes'/><title type='text'>Whatis.com foiled again?</title><content type='html'>Good stuff from Associate Editor Alex Howard at Whatis.com, who found his desk looking like a prop from the movie Signs. According to Howard, revenge is a dish best served cold.&lt;br /&gt;&lt;br /&gt;&lt;IMG SRC="http://bp0.blogger.com/_snL2HRoykVI/RceRHpONztI/AAAAAAAAACE/rv7Sk3ZK-UI/s400/foiled_2.jpg"&gt;&lt;br /&gt;&lt;br /&gt;&lt;IMG SRC="http://www.badastronomy.com/pix/signs_tinfoilhats.jpg"&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-8250102256830035637?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/8250102256830035637/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=8250102256830035637&amp;isPopup=true' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/8250102256830035637'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/8250102256830035637'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2007/02/techtarget-foiled-again.html' title='Whatis.com foiled again?'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><media:thumbnail xmlns:media='http://search.yahoo.com/mrss/' url='http://bp0.blogger.com/_snL2HRoykVI/RceRHpONztI/AAAAAAAAACE/rv7Sk3ZK-UI/s72-c/foiled_2.jpg' height='72' width='72'/><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-5012075901778004233</id><published>2007-02-05T19:55:00.000-08:00</published><updated>2007-02-05T20:18:55.198-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='energy efficiency'/><category scheme='http://www.blogger.com/atom/ns#' term='press shutout'/><category scheme='http://www.blogger.com/atom/ns#' term='data centers'/><category scheme='http://www.blogger.com/atom/ns#' term='epa'/><title type='text'>EPA server efficiency workshop this month</title><content type='html'>The EPA is hosting a technical workshop on energy efficient servers and data centers on February 16, 2007 at the &lt;a href="www.santaclara.org/conventioncenter"&gt;Santa Clara Convention Center&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;Unfortunately, the press were expressly uninvited to the event itself. We are welcome to come on down for a post-workshop breifing. It's too bad, a lot of companies at the last briefing were really candid about problems they were having in the data center. Even the vendors had interesting things to say for once. The article turned out to be one of my &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1163702,00.html"&gt;favorite stories last year&lt;/a&gt;.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-5012075901778004233?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/5012075901778004233/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=5012075901778004233&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/5012075901778004233'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/5012075901778004233'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2007/02/epa-server-efficiency-workshop-this.html' title='EPA server efficiency workshop this month'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-994410805505203322</id><published>2007-02-02T06:36:00.000-08:00</published><updated>2007-02-02T06:43:44.169-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='daylight savings time'/><title type='text'>Daylight savings time: Interview w/ the CTIA</title><content type='html'>Yesterday Mark Fontecchio and I were wrapping up a story on the impact Daylight Savings Time (coming early this year) is going to have on IT. I did an email interview with John Venator, president and CEO of the Computing Technology Industry Association. The full interview didn't make it into the article, but I thought he made a lot of good points, so I'm printing the full interview here:&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Why now? This has been on the books forever, why the panic all of a sudden?&lt;/b&gt; &lt;br /&gt;&lt;br /&gt;The daylight saving time issue is one of those unintended consequences of government legislation. When the change in the start and end dates for daylight saving time in the U.S. was included in the Energy Policy Act of 2005, much attention was focused on how the change would save the energy equivalent to 100,000 barrels of oil a day. The issue of how it would affect computers and other electronic devices received some attention in 2005, but the issue soon faded to the background. Part of the problem is that the software patches have to reflect any changes in DST made in countries other than the U.S. (Canada and Mexico, for example) for the fixes to work properly. It’s a country-by-country decision on when DST starts and ends. Vendors were delayed until other countries decided whether to adopt the same dates as the U.S. or other dates. In some cases, those decisions were not made until late in 2006.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Are people expecting planes falling out of the skies? Banking systems to collapse? Or is it small potatoes?&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;The DST issue isn’t on the level of Y2K because the impact and consequences will be much less severe, but it will have an affect on consumers and businesses. It will likely result in multiple little aggravations. At risk are all time and calendar features on corporate E-mail, PDAs, voice mail, and database applications. Some of the things that could be impacted include calendar/scheduling applications; date/time calculations (current and historical); transaction logging; and tariff billing applications. At least at the start of daylight-saving time, some people will likely be an hour early for appointments, meetings and conference calls. They may find that the TV program they thought they’d recorded is actually another program because of the time change.  &lt;br /&gt;&lt;br /&gt;But given the broad range of technology in use today—and the integration of systems between customers, vendors, and partners, we're recommending to our members that they act now to determine what needs to be done to mitigate the impact of DST 2007 on their organizations. Though six weeks may seem like a long time, if you wait until the Friday before DST and discover that the software patch doesn't work, you may be working 24/7 to get it fixed.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;What industries are facing the biggest challenges here?&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;The issue is not so much tied to specific industries as it is to devices. In that regard, virtually any industry could be impacted. Computers, PDAs, VCRs, DVRs, phones, and any other electronic devices that have a time zone setting will require a small software update to accommodate the change in DST. Otherwise, the internal clocks in the devices could be off by one hour for three weeks in this spring and for one hour for one week this fall. Mobile phones which are not connected to the Internet, voice-over-IP phone systems, GPS navigation systems, alarm clocks, and other “smart home” appliances may also be affected. The change can potentially affect tens of thousands of users.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;What do the vendors need to do? Are they doing anything?&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;Vendors are working to make their customers aware of the issue and to make the necessary patches and updates available as soon as possible. Here are a few links to manufacturers’ information pages:&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.cisco.com/en/US/tech/tk648/tk362/technologies_tech_note09186a00807ca437.shtml"&gt;Cisco&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.ibm.com/support/alerts/us/en/daylightsavingstimealert.html"&gt;IBM&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.microsoft.com/windows/timezone/dst2007.mspx"&gt;Microsoft&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.redhat.com/docs/manuals/linux/RHL-7.1-Manual/install-guide/s1-guimode-time.html"&gt;Red Hat&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://sunsolve.sun.com/search/document.do?assetkey=1-26-102775-1"&gt;Sun&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;What do the IT pros need to do?&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;If IT pros start now, the DST updates can be part of regular and routine system maintenance. Technology resellers and solution providers who manage networks and services for customers should also act now, or they may be working overtime in March to get all their customers updated.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-994410805505203322?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/994410805505203322/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=994410805505203322&amp;isPopup=true' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/994410805505203322'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/994410805505203322'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2007/02/daylight-savings-time-interview-w-ctia.html' title='Daylight savings time: Interview w/ the CTIA'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-116914480710741411</id><published>2007-01-18T09:57:00.002-08:00</published><updated>2007-01-25T22:41:42.953-08:00</updated><category scheme='http://www.blogger.com/atom/ns#' term='data centers'/><title type='text'>Super January on SDC</title><content type='html'>We have been cranking out some quality content on SearchDataCenter.com this month, so I'm going to take this chance to toot my team's own horn. Here is a list of the best content we've pulled out in the last few weeks.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Data center design:&lt;/b&gt;&lt;br /&gt;&lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1239739,00.html"&gt;Green data centers tackle LEED certification&lt;/a&gt;&lt;br /&gt;Achieving the U.S. Green Building Council's LEED certification is a tall order for power hungry data centers. Despite the challenge, two companies have certified their facilities.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1239766,00.html"&gt;Prefab data centers offer modular expansion alternative&lt;/a&gt;&lt;br /&gt;Prefabricated modular data centers may provide a viable alternative to new construction. But the adoption of these "turn-key" data centers is yet to be seen.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1238054,00.html"&gt;Study ranks cheapest places to build a data center&lt;/a&gt;&lt;br /&gt;Princeton, N.J.-based site selection specialists, The Boyd Company Inc., has published its list of the best places to build a data center, taking into account 50 cities in the U.S. and focused on the healthcare industry. The list compares the annual operating costs of building a 150,000-square-foot facility with 150 employees.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1235078,00.html"&gt;DC power worries data center planner&lt;/a&gt;&lt;br /&gt;United Air Lines Inc. isn't sure if using DC power for a new data center will lead to a safe landing. The Chicago-based company is building the facility in Denver to consolidate disaster recovery operations and direct current is on the radar because of its reputed reliability and better energy efficiency. But there are concerns. For one, not all the hardware it needs is DC-compatible. And having grown accustomed to the power and cooling redundancy of AC systems, it's worried about a single DC-power input.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Systems and server news:&lt;/b&gt;&lt;br /&gt;&lt;a href="http://searchdatacenter.techtarget.com/productsOfTheYear/0,294801,sid80_ayr2006,00.html"&gt;Best data center products of 2006&lt;/a&gt;&lt;br /&gt;The editorial staff at SearchDataCenter.com requested submissions from vendors and users and we came up with four categories: servers, data center backup power, data center cooling and systems management tools. We selected three winners in each category. The winning products come from all corners of the data center industry: from well-established companies to companies you may have never heard of.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1239747,00.html"&gt;Sun beavers away at UltraSPARC server line&lt;/a&gt;&lt;br /&gt;Sun announced speed improvements to its Sun Fire T2000 Niagara server and is hard at work on next-generation silicon for the platform.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1239338,00.html"&gt;HP server management software tracks power usage&lt;/a&gt;&lt;br /&gt;Hewlett-Packard Co. announced upgraded server management software that controls how much power a system draws. HP Insight Control Environment is a software package targeted for the company's ProLiant servers and costs about $550 per server. It was originally introduced alongside HP blade servers back in June.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1239087,00.html"&gt;IBM BladeCenter H gets tenfold bandwidth increase&lt;/a&gt;&lt;br /&gt;IBM introduced new networking capabilities for its high-performance blade server system today, including 10 Gigabit Ethernet (GigE) connectivity to the blade, courtesy of a collaboration with Blade Network Technologies and NetXen Inc.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1239140,00.html"&gt;Sun boosts Unix partitioning on Solaris&lt;/a&gt;&lt;br /&gt;Sun Microsystems Inc. has upgraded its Solaris operating system with Logical Domains, a partitioning technology on its UltraSPARC T1-based servers that, combined with Solaris Containers, can be used to create up to 32 separate Unix OS instances on each system.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Mainframe strategies and trends:&lt;/b&gt;&lt;br /&gt;&lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1238443,00.html"&gt;Third-party software costs killing mainframe growth&lt;/a&gt;&lt;br /&gt;Attendees at the annual Gartner Data Center Conference sounded off in a survey published by the Stanford, Conn.-based analyst firm this week. Mainframers weighed in on third-party software costs, Linux on the mainframe, IBM's efforts to get new blood in the job market and more.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1236947,00.html"&gt;Mainframe year in review 2006&lt;/a&gt;&lt;br /&gt;The mainframe experienced a lot of growth in the last year. This is a review of the stories, technologies and trends that shaped 2006, listed in chronological order.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1239581,00.html"&gt;HP makes the case for mainframe migration&lt;/a&gt;&lt;br /&gt;John Pickett, Hewlett-Packard's worldwide mainframe alternative program manager, discusses who should "augment" their mainframes, who should migrate applications to another platform, and who should replace it outright.&lt;br /&gt;&lt;br /&gt;&lt;i&gt;We're actually on track to break a page view record this month, and we've got more content than we can even post. But come talk to me in July when I can't buy a story to write about...&lt;/i&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-116914480710741411?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/116914480710741411/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=116914480710741411&amp;isPopup=true' title='4 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116914480710741411'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116914480710741411'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2007/01/super-january-on-sdc_116914480710741411.html' title='Super January on SDC'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>4</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-116910096065153473</id><published>2007-01-17T22:15:00.000-08:00</published><updated>2007-01-17T22:17:09.353-08:00</updated><title type='text'>Doomsday Clock tolls for thee</title><content type='html'>The end is nigh folks. &lt;a href="http://www.thebulletin.org/minutes-to-midnight/board-statements.html"&gt;The Bulletin of the Atomic Scientists&lt;/a&gt;, has nudged the Doomsday Clock forward two minutes, putting us at 11:55 PM on the metaphorical countdown to Armegeddon. While this group of scientists listed North Korea's recent test of a nuclear weapon, Iran's nuclear ambitions, and a renewed U.S. emphasis on the military utility of nuclear weapons -- and they pointed to another danger. &lt;br /&gt;&lt;IMG SRC="http://www.thebulletin.org/export/bulletin_pics/clock5.gif" align=right&gt;&lt;br /&gt;From the report: &lt;i&gt;We have concluded that the dangers posed by climate change are nearly as dire as those posed by nuclear weapons. The effects may be less dramatic in the short term than the destruction that could be wrought by nuclear explosions, but over the next three to four decades climate change could cause drastic harm to the habitats upon which human societies depend for survival.&lt;/i&gt;&lt;br /&gt;&lt;br /&gt;That said, is it time to start cutting down on your data center's power consumption? Or are we too far gone? Maybe it's time to run up the energy bill, bust out an umbrella drink and bring on the global warming. &lt;br /&gt;&lt;br /&gt;I've gotten nihilistic since the last time I posted. I've been holding off, waiting for the new Data Center blog to get up and running, and it's getting to me.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-116910096065153473?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/116910096065153473/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=116910096065153473&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116910096065153473'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116910096065153473'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2007/01/doomsday-clock-tolls-for-thee.html' title='Doomsday Clock tolls for thee'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-116681500187226719</id><published>2006-12-22T06:46:00.000-08:00</published><updated>2006-12-22T11:16:41.950-08:00</updated><title type='text'>Bush signs data center efficiency bill</title><content type='html'>This week President Bush signed a bill calling for research into data center energy efficiency. The bill, H.R. 5646, lays out nine different areas where the EPA-led study should focus. They include looking at the proliferation of servers in federal government, analyzing how much energy they consume, potential cost savings by making machines more efficient and recommending how to encourage manufacturers to build energy efficient equipment. SearchDataCenter.com has been following the issue since it &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1199068,00.html"&gt;passed the House back in July&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;The Wall Street Journal wrote up a story about &lt;a href="http://online.wsj.com/article/SB116666506983456239.html"&gt;energy efficiency in the data center&lt;/a&gt; as well this week. Nothing new if you've been following along with us on SDC, but it's good to see WSJ paying attention to the issue.&lt;br /&gt;&lt;br /&gt;Also, I have a blog announcement. The powers that be at TechTarget have deemed that a blog is a worthwhile vehicle for IT news and commentary.  Therefore, the company has picked up a WordPress server and will be rolling out blogs on TechTarget sites in '07. That also means TechTarget will be reeling in rogue editors like me with unofficial sites. Look for me to be rerouting readers in the next couple weeks -- assuming the functionality of the corporate blog structure works. Will I be able to do pictures? Post opinions? We'll find out together. On the plus side, it'll be an official site and I won't be doing it in my free time. Also, I'll be joined by more of the SDC editorial team. So if nothing else, the new iteration of the SDC blog will be updated more frequently than this one. Stay tuned.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-116681500187226719?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/116681500187226719/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=116681500187226719&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116681500187226719'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116681500187226719'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/12/bush-signs-data-center-efficiency-bill.html' title='Bush signs data center efficiency bill'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-116654235103803587</id><published>2006-12-19T06:36:00.000-08:00</published><updated>2006-12-19T07:39:20.616-08:00</updated><title type='text'>ASHRAE liquid cooling book available</title><content type='html'>It's here... The American Society of Heating, Refrigerating and Air-Conditioning Engineers Inc. [ASHRAE] has published a book on data center liquid cooling that could promote standardization of the technology.&lt;IMG SRC="http://www.ashrae.org/imgLib/20060907_mainlogo_100white.gif" align=right&gt;&lt;br /&gt;&lt;br /&gt;The book is the fourth in a series written by &lt;a href="http://tc99.ashraetcs.org"&gt;ASHRAE Technical Committee 9.9&lt;/a&gt;.   &lt;br /&gt;&lt;br /&gt;The cost of Liquid Cooling Guidelines for Datacom Equipment Centers is $49(ASHRAE members, $39) and is available in print and download versions.  To order, contact ASHRAE Customer Service at 1-800-527-4723 (United States and Canada) or 404-636-8400 (worldwide); or visit the Bookstore at www.ashrae.org.&lt;br /&gt;&lt;br /&gt;For more info, check out our preview of the book with &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1218484,00.html"&gt;Don Beaty&lt;/a&gt; from back in September.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-116654235103803587?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/116654235103803587/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=116654235103803587&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116654235103803587'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116654235103803587'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/12/ashrae-liquid-cooling-book-available.html' title='ASHRAE liquid cooling book available'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-116595651410005155</id><published>2006-12-12T12:18:00.000-08:00</published><updated>2006-12-12T12:54:05.300-08:00</updated><title type='text'>Publishing server energy efficiency ratings</title><content type='html'>A few weeks back we &lt;a href="http://searchdatacenter.blogspot.com/2006/11/server-efficiency-metrics-who-should.html"&gt;asked the question&lt;/a&gt;: Could an organization publish side by side data on server energy usage based on the EPA's recently annoucned metric for one-unit and two-unit servers? And if so, who should do it?&lt;br /&gt;&lt;br /&gt;We polled experts and participants -- here is a sampling of the responses:&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Charles King, principal analyst, Hayward, Calif.-based Pund-IT:&lt;/b&gt; Up until now, you could go through and reverse engineer [to find the server efficiency], but you would have to be really handy to have some kind of rating. Personally, I think it would make sense for the EPA to put something out like this. You want something where the numbers aren't bent by any vendors' product strategies. I'd be interested to see the overview work that LBNL is doing as well. From everything I've read so far, server efficiency plays a critical role, but it's a small role. So I imagine the work that &lt;a href="http://eetd.lbl.gov/hightech/vol1.htm"&gt;LBNL&lt;/a&gt; is doing will put it in context beyond whose server model draws less power this quarter versus the next quarter.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Gordon Haff, analyst with Nashua, N.H.-based Illuminata:&lt;/b&gt; EPA/Energy Star would probably have the most credibility and independence. Among industry organizations, &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1188903,00.html"&gt;SPEC benchmarks&lt;/a&gt; are also quite well accepted. A standard measurement suite and methodology that was harmonized between those two organizations would, I believe, have a high probability of being accepted as a credible standard measurement.&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Ken Brill, executive director, Uptime Institute, from his &lt;a href="http://searchdatacenter.techtarget.com/qna/0,289202,sid80_gci1231840,00.html"&gt;recent Q&amp;A&lt;/a&gt; with SearchDataCenter.com:&lt;/b&gt; [The Uptime Institute] would be interested in [publishing the data], but we haven't figured out the economic model. There are three basic models. There is the 'Consumer Reports' subscription model. They buy products at the consumer level so you're not getting a hyped-up machine, and the consumer of the information pays for it. Because they pay for it, they feel a certain amount of integrity for the testing that's been done. The second model is the manufacturers can run the testing on their own and publish the results, but then it's not all in the same place, and there's always the suspicion of whether the tests are rigged. In the middle would be tests the manufacturers paid for but which were run by a third party and available through the third party. I think the best way to do that is if it's user-paid-for. As long as it's vendor-paid-for, then it's always subject to some concern. We have the technical resources to do it, but is it something that's going to be financially viable? Personally, I think the 'Consumer Reports' approach is going to be the one that people are going to feel the most comfortable with, but how much will people pay for these reports? &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Mark Bramfitt, supervisor of the customer energy efficiency program for the high tech market at PG&amp;E, from a &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1230960,00.html"&gt;recent Q&amp;A&lt;/a&gt; with SearchDataCenter.com:&lt;/b&gt; The industry right now publishes servers' top speeds and they test each others' equipment. If you say top speed is 250 miles per hour, and it's really only 200, you can bet that one of your competitors will point that out. I think the industry has a good model for publishing data. If they add the miles per gallon figure, which is what SPEC and the EPA are working on, I don't know why that wouldn't fit in with what they're recording already. Whether that information is all in one place or not, or whether you have to go to the vendors' individual sites, it doesn't really matter. As long as it's reported in a transparent fashion and it's self-policing. It may be that the EPA runs a Web site that runs it all in one place and that would be magnificent. That way a customer doesn't have to pull up 3-4 different Web sites. &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Jonathan Koomey, Ph.D., Professor/Staff Scientist, Lawrence Berkeley National Laboratory and Stanford University:&lt;/b&gt; My feeling is that the data should be publicly available on the Web, so that customers can easily compare. It's probably better if there is one place that compiles the data.  That could be SPEC, it could be LBNL, it could be the &lt;a href="http://www.thegreengrid.org/"&gt;Green Grid&lt;/a&gt;. I'll be talking with various companies about this in coming months, and will probably have some insight into it early next year. It probably makes more sense for someone who really knows servers to pull together the information, with feedback from AFCOM and other user groups.&lt;br /&gt; &lt;br /&gt;&lt;b&gt;Christian Belady, distinguished technologist, HP:&lt;/b&gt; HP expects to do its own measurement following the protocols published by established benchmark organizations which reflects our current approach with existing performance benchmarks. HP then would make these results openly available to customers as would the organizations. In addition, HP has also published data center level efficiency metrics that it is currently socializing in the industry.&lt;br /&gt;&lt;br /&gt;What do you think? Drop me a comment.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-116595651410005155?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/116595651410005155/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=116595651410005155&amp;isPopup=true' title='2 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116595651410005155'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116595651410005155'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/12/publishing-server-energy-efficiency.html' title='Publishing server energy efficiency ratings'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>2</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-116501649984062086</id><published>2006-12-01T10:50:00.000-08:00</published><updated>2006-12-01T15:57:39.616-08:00</updated><title type='text'>Top data center trends and technologies for 2007</title><content type='html'>Gartner prognosticators looked into their crystal balls this week to point out the &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1232376,00.html"&gt;top data center technologies&lt;/a&gt; and trends for the coming year. I made my own list based on the most popular stories on SearchDataCenter.com and my own secret sauce and here's what I came up with: &lt;br /&gt;&lt;IMG SRC="http://www.clarkson.edu/reu/archives/2005/students/Thomason/images/crystal%20ball.jpg"&gt; &lt;br /&gt;Coming in at number one -- data center pros are looking for &lt;b&gt;metrics&lt;/b&gt;. You can't manage what you can't measure. Systems like the Uptime Institute's &lt;a href="http://www.upsite.com/TUIpages/whitepapers/tuitiers.html"&gt;Tier Ratings&lt;/a&gt;, Syska Hennessy's &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1189791,00.html"&gt;Criticality Levels&lt;/a&gt;, server energy efficiency metrics from the &lt;a href="http://www.energystar.gov/index.cfm?c=products.pr_servers_datacenters"&gt;EPA&lt;/a&gt;, cooling guidelines from &lt;a href="http://tc99.ashraetcs.org/"&gt;ASHRAE&lt;/a&gt; and a continuing interest in ITIL will be in demand for 2007. The tools to measure data center performance are out there, but it takes digging and some knowledge to use them. &lt;br /&gt;&lt;br /&gt;Number two -- people are talking about &lt;b&gt;Big Iron&lt;/b&gt; again. Having trouble with power and cooling issues? Configuration nightmares? Who the hell let the Wintel admins start running the asylum anyway? Mature processes, new open system workloads, cheaper hardware and a smaller power and cooling footprint are all having an effect on mainframe buying decisions -- sales are booming right now. And it's time to take a look at your staffing requirements if you're executing millions of lines of COBOL for the foreseeable future.&lt;br /&gt;&lt;br /&gt;Number three -- &lt;b&gt;blades&lt;/b&gt; are hot and heavy. They're new, tiny and look a lot better than that old pizza box. It sounds like a midlife crisis, but data center pros are learning to deal with these high-maintenance lovelies. A few guys got burned or had a rack bust through the raised floor, but people have learned you can't treat them like any old server. Bottom line: isolation is key. Look for new power and cooling infrastructure products that accommodate and isolate blades in the coming year.&lt;br /&gt;&lt;br /&gt;Number four -- &lt;b&gt;Configuration management databases (CMDB)&lt;/b&gt; take over the systems management space. Dave Wagner at BMC put it best this week during a conference at the Gartner Data Center expo. He explained why the need for a CMDB has reached a tipping point. "Proprietary legacy platforms all had very rich process disciplines around change. That was because if you brought down an iSeries, you brought down a whole company. Mainframes, AS/400s, VAX systems didn't have the automation because the scale was easy enough to manage manually." So in comes the age of pizza boxes and it's one app to one server and if something goes FUBAR, you just buy another one because it's cheaper to replace it than to pay somebody to figure out where the problem is. But here comes the tipping point -- virtualization. Running multiple apps on the same physical infrastructure, if you break it you affect more people. "Everybody knows 80% of all failure is because you changed something. Virtual environments are dynamically changing by nature." Hence, everybody rolls out a CMDB. According to data from audience participation at Gartner, HP's Mercury line and BMC's Atrium are leading the pack.&lt;br /&gt;&lt;br /&gt;Number five -- Everybody makes nice with the &lt;b&gt;utilities&lt;/b&gt;. Want to save hundreds of thousands of dollars on energy costs but don't want to get crushed on the front end cap-ex for the upgrades? Call the electric company. Utilities have historically offered commercial customers rebates for avoiding demand spikes, but now power companies like PG&amp;E and Avista have teamed up with hardware and software vendors like Sun Microsystems, VMware and ISR/SprayCool to offer prescriptive rebates to offset upgrade costs. Execs from IBM and Emerson/Liebert confirmed that both companies (along with many others) are already in talks for more announcements like this. Other utilities across the country are looking to get involved. Get in now while it's still a free-for-all.&lt;br /&gt;&lt;br /&gt;Number six -- &lt;b&gt;Liquid Cooling&lt;/b&gt;. You can't fight physics folks. Nobody wanted to bring water back into the data center, especially not the systems vendors, but that's just too damn bad. It's here. SearchDataCenter.com called it back in &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1076392,00.html"&gt;April 2005&lt;/a&gt; when cooling guru Bob McFarlane said: "While everyone knows servers are one day going to be water-cooled, no one wants to be first, believing that if their competitors still claim they are fine with air cooling, the guy who goes to water cooling will rapidly drop back in sales until others admit it is necessary." Who's in? Companies like Target and Goldman Sachs are preparing facilities for it. Companies like APC, Liebert, ISR/SprayCool, IBM, HP, and finally Sun Microsystems are making water-cooling products. And everybody has a different take on it, which is the main factor holding it back from acceptance. Once &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1218484,00.html"&gt;ASHRAE's book on liquid cooling&lt;/a&gt; technologies comes out this month, we might start to see some standardization and more acceptance.&lt;br /&gt;&lt;br /&gt;Number seven -- &lt;b&gt;Site selection&lt;/b&gt; continues to be big business and the data center construction boom is officially on. Web2.0 Companies are outgrowing their facilities faster than they can build them. The build out of the 1990s is coming to the end of the 10- to 15-year facility turnover cycle. Companies are looking to consolidate multiple outlying, outdated facilities. The price of power matters more and the geography matters less -- look for more companies to move IT operations to the Midwest in '07.&lt;br /&gt;&lt;br /&gt;Number eight -- &lt;b&gt;Green computing&lt;/b&gt; continues to sell. The economics of "eco" took the facility management and construction industry by storm back around 2003. Why? Because the &lt;a href="http://www.usgbc.org/"&gt;U.S. Green Buildings Council&lt;/a&gt; started to prove that companies could save money building high-performance green buildings, and vendors could make money selling greener products. It's taken a while for IT to catch up, but companies HP and Sun are now competing on miles per gallon, as opposed to miles per hour. The IT industry has formed a group called &lt;a href="http://www.thegreengrid.org/"&gt;The Green Grid&lt;/a&gt; -- a bunch of vendors hoping to solve the problems they created. But if it can appoint highly respected people into leadership positions, expect the organization to play a dominant role in the definition of green computing in the coming years. Green Grid doesn't need Paul Perez (HP), Dave Douglas (Sun), or Bruce Shaw (AMD)out front, they need a spokesperson like &lt;a href="http://www.mcdonough.com/"&gt;Bill McDonough&lt;/a&gt;. If Green Grid plays out as an industry mouthpiece, expect it to be ignored and go away. But the issues will not -- someone is going to fill this vacuumm in 2007. Also, expect legislation around energy usage and e-waste. &lt;br /&gt;&lt;br /&gt;Number nine -- &lt;b&gt;multicore processing&lt;/b&gt;. Here's one where I agree with Gartner's list. The firm predicts the number of cores on a chip will double approximately every 18 months through 2015. But those gains won't mean much unless users address software. "We're entering a software crisis," research VP Carl Claunch said. "If your software runs one big workload, you need to rearchitect it to be parallel. There is a challenge to make our apps multithreaded."&lt;br /&gt;&lt;br /&gt;Number ten -- &lt;b&gt;virtualization and disaster recovery&lt;/b&gt;. According to a recent reader survey from TechTarget, most people are using server virtualization today for test and development sandboxes and consolidating servers, but very few are thinking about disaster recovery. The value of the portable virtual machine has yet to be realized. Time to recovery is going to shrink dramatically when companies can start deploying failover virtually. Disaster recovery giant SunGard says it can shrink downtime in a disaster from 48 hours with tape transport and infrastrucutre set up to under four hours by blowing out virtual machine files to already up and running hardware. &lt;br /&gt;&lt;br /&gt;For more info, check out our &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1232599,00.html"&gt;top ten stories of 2006&lt;/a&gt; based on page views.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-116501649984062086?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/116501649984062086/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=116501649984062086&amp;isPopup=true' title='9 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116501649984062086'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116501649984062086'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/12/top-data-center-trends-and.html' title='Top data center trends and technologies for 2007'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>9</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-116311741123117423</id><published>2006-11-09T15:04:00.000-08:00</published><updated>2006-11-09T16:18:33.173-08:00</updated><title type='text'>Data center editorial on the road continues</title><content type='html'>This week I'm reporting from the City by the Bay -- San Fran. Right now I'm sitting in the Web2.0 Summit. Marissa Mayer, Google's product management leader on search products [pictured below] is currently presenting on the engineering behind Gmail.&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4995534046204788754"&gt;&lt;img src="http://lh3.google.com/mattstansberry/RVOzv19oABI/AAAAAAAAB2E/knwGMUJCMAQ/s288/november%20070.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;I'll be hooking up some audio content from the conference for Alex Howard at &lt;a href="http://whatis.techtarget.com/"&gt;WhatIs.com&lt;/a&gt; on this mega-trendy event. I wasn't actually invited -- I bogarted my press pass from Jeff Kelly at &lt;a href="http://searchcio.techtarget.com/"&gt;SearchCIO.com&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;While there isn't much data center specific news, I am picking up some good information on blogging and other social media. I met an engineer from Intel that is attending the event to learn more about blogging. Intel plans to use blogs to extend support to software developers. &lt;br /&gt;&lt;br /&gt;I also stopped by to talk to Amazon.com. The company is here to promote its new Web services offering, something competitive to Sun Grid. Check out a recent BusinessWeek article on &lt;a href="http://www.businessweek.com/magazine/content/06_46/b4009001.htm?chan=rss_topStories_ssi_5"&gt;Amazon CEO Jeff Bezos&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;Later today I'll be meeting with eBay to talk about how that company is dealing with power issues in its data center. Tomorrow, I'll be stopping by the offices of PG&amp;E to learn more about how they're dealing with the problem. Look for those stories early next week.&lt;br /&gt;&lt;br /&gt;Also, our news director Alex Barrett has been at VMworld all week. Check out SearchServerVirtualization's &lt;a href="http://searchservervirtualization.techtarget.com/generic/0,295582,sid94_gci1228607,00.html"&gt;special report&lt;/a&gt; on the event.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-116311741123117423?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/116311741123117423/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=116311741123117423&amp;isPopup=true' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116311741123117423'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116311741123117423'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/11/data-center-editorial-on-road.html' title='Data center editorial on the road continues'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-116294502470922065</id><published>2006-11-07T15:22:00.000-08:00</published><updated>2006-11-07T16:17:05.100-08:00</updated><title type='text'>Server efficiency metrics: Who should publish them?</title><content type='html'>I'm working on a follow up story to the recent &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1228648,00.html"&gt;finalization of the server efficiency metric&lt;/a&gt;. And in the spirit of Election Day I'm putting this to a vote!&lt;br /&gt;&lt;br /&gt;The basic premise: The EPA and a group of engineers got together over the past year to decide &lt;a href="http://www.energystar.gov/index.cfm?c=products.pr_servers_datacenters"&gt;HOW to measure energy efficiency&lt;/a&gt; against performance on 1-2 U servers. But no one has stated where these numbers will be published. The EPA says it is encouraging vendors to provide numbers business-to-business to customers, but it would also welcome a publicly available side-by-side comparison from a third party.&lt;br /&gt;&lt;br /&gt;I'm taking a poll of experts and participants to find out what organization should do the testing and publish the info. &lt;br /&gt;&lt;IMG SRC="http://www.gainesville.org/images/main.about.voting.ballot.jpg"&gt;&lt;br /&gt;Would you be willing to venture an opinion as to which of these groups below, if any, would be best suited for publishing side by side comparative data on the various server models? And why? &lt;br /&gt;&lt;br /&gt;&lt;B&gt;Who should publish the information?&lt;/b&gt;&lt;br /&gt;&lt;li&gt;&lt;a href="http://afcom.com/"&gt;AFCOM&lt;/a&gt; (Data center manager's professional association)&lt;br /&gt;&lt;li&gt;&lt;a href="http://tc99.ashraetcs.org/"&gt;ASHRAE&lt;/a&gt; (Cooling engineers, data center metrics already under their belt)&lt;br /&gt;&lt;li&gt;&lt;a href="http://eetd.lbl.gov/hightech/vol1.htm"&gt;LBNL&lt;/a&gt; (Lawrence Berkley National Labs -- already &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1195356,00.html"&gt;studying data center efficiency&lt;/a&gt;)&lt;br /&gt;&lt;li&gt;IBM/HP/Sun, et al (publish their own numbers)&lt;br /&gt;&lt;li&gt;IDC/Forrester-sized analyst firm&lt;br /&gt;&lt;li&gt;&lt;a href="http://www.uptimeinstitute.org/"&gt;Uptime Institute&lt;/a&gt;&lt;br /&gt;&lt;li&gt;Infrastructure vendor (APC or Liebert for example)&lt;br /&gt;&lt;li&gt;EPA/Energy Star&lt;br /&gt;&lt;li&gt;SPEC (already working on its own &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1188903,00.html"&gt;efficiency standard&lt;/a&gt;, supposed to harmonize with this EPA standard next year)&lt;br /&gt;&lt;li&gt;&lt;a href="http://www.pge.com/biz/rebates/hightech/index.html"&gt;PG&amp;E&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;And would it be free to the public or is this the kind of research people are going to have to pay for?&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-116294502470922065?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/116294502470922065/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=116294502470922065&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116294502470922065'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116294502470922065'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/11/server-efficiency-metrics-who-should.html' title='Server efficiency metrics: Who should publish them?'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-116249631687458557</id><published>2006-11-02T11:23:00.000-08:00</published><updated>2006-11-02T11:38:36.886-08:00</updated><title type='text'>365 Main data center tour photos</title><content type='html'>I recently toured hosting company 365 Main's data center in downtown San Francisco. These are the photos from the tour. You can also check out the &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1228073,00.html"&gt;article&lt;/a&gt; about the facility that ran today.&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4987600384572981266"&gt;&lt;img src="http://lh6.google.com/mattstansberry/RTeEH9QTABI/AAAAAAAAByo/cbNrKlxej0A/s288/365main%20002.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;One of 86 base isolators located in the parking garage area below the 365 Main facility. For an interesting article on base isolation technology, check out USC's Viterbi school of engineering's &lt;a href="http://illumin.usc.edu/article.php?articleID=127&amp;page=1"&gt;publication&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4987600402863357970"&gt;&lt;img src="http://lh4.google.com/mattstansberry/RTeEJBZEABI/AAAAAAAABy4/L8HChA17eog/s288/365main%20008.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;Two feet of slack in the wiring allows the bedrock to shift without pulling out the wires while the building remains stationary.&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4987600421802803218"&gt;&lt;img src="http://lh5.google.com/mattstansberry/RTeEKH8lABI/AAAAAAAABzA/0EFRA065Rg0/s288/365main%20010.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;The secure loading dock.&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4987600438663905298"&gt;&lt;img src="http://lh5.google.com/mattstansberry/RTeELGwlABI/AAAAAAAABzI/NlXRA982N44/s288/365main%20012.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;Raised floor and cages that separate customers' racks.&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4987600469053866002"&gt;&lt;img src="http://lh6.google.com/mattstansberry/RTeEM3-HABI/AAAAAAAABzY/Vkuzom3P9Jo/s288/365main%20019.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;VESDA: Very early smoke detection system&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4987600492948094994"&gt;&lt;img src="http://lh5.google.com/mattstansberry/RTeEOQ-8ABI/AAAAAAAABzg/cdOaGJo-1Is/s288/365main%20020.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;The Super Mario Bros. room.&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4987600538851606546"&gt;&lt;img src="http://lh3.google.com/mattstansberry/RTeEQ7_MABI/AAAAAAAABz4/Hi4ocZUkZ20/s288/365main%20029.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;Each of the 10 Hitec generators at 365 Main cost $1 million.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-116249631687458557?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/116249631687458557/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=116249631687458557&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116249631687458557'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116249631687458557'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/11/365-main-data-center-tour-photos.html' title='365 Main data center tour photos'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-116232222214389223</id><published>2006-10-31T10:38:00.000-08:00</published><updated>2006-10-31T11:17:02.853-08:00</updated><title type='text'>Storage feels the pain of power crunch</title><content type='html'>What's the difference between server hardware and storage devices? The answer: Not much. Despite this fact, storage vendors so far have had it easy in the recent IT energy crisis. But now users want answers according to &lt;A HREF="mailto:jmaitland@techtarget.com"&gt;Jo Maitland&lt;/a&gt; [pictured right], news director at SearchStorage.com.&lt;IMG SRC="http://searchstorage.techtarget.com/digitalguide/images/Editorial/jmaitland.jpg" align=right&gt; &lt;br /&gt;&lt;br /&gt;In a &lt;a href="http://searchstorage.techtarget.com/originalContent/0,289142,sid5_gci1226919,00.html"&gt;recent article&lt;/a&gt;, Maitland points out that many storage managers don't know what kind of power or cooling their storage devices are demanding. EMC and HDS arrays collect alarms and alerts from their systems regarding power use, but the devices supply no diagnostic capabilities that report to the users. &lt;br /&gt;&lt;br /&gt;As storage demand continues to explode, look for storage managers to force the vendors' hands on energy usage reporting. Also, look for companies to start building out more efficient machines. &lt;br /&gt;&lt;br /&gt;We recently reported that the EPA's working group currently involved with developing a energy metrics for server hardware is considering focusing on storage devices next. The revised energy standard for 1U and 2U servers will be &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1226975,00.html"&gt;available this week&lt;/a&gt;.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-116232222214389223?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/116232222214389223/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=116232222214389223&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116232222214389223'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116232222214389223'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/10/storage-feels-pain-of-power-crunch.html' title='Storage feels the pain of power crunch'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-116182113985833840</id><published>2006-10-25T16:31:00.000-07:00</published><updated>2006-10-29T20:55:10.686-08:00</updated><title type='text'>Johnny Five crashes Data Center Decisions</title><content type='html'>CHICAGO -- Tech Target's data center conference, Data Center Decisions is well underway. After two days on the road with nearly no sleep I'm starting to see talking robots. Seriously.&lt;br /&gt;&lt;br /&gt;There was a talking robot on the expo floor tonight. &lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.johnny-five.com/"&gt;&lt;IMG SRC="http://www.johnny-five.com/layout/newlogo.jpg"&gt;&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.washingtontalent.com/corporate/sprockit.html"&gt;Sprockit&lt;/a&gt; the robot was a crusing for the show floor. One of the &lt;a href="http://www.plasmon.com/"&gt;vendors&lt;/a&gt; at the show had shelled out some bucks to rent the robot from a talent agency. The story was that the robot was legit -- artificial intelligence. It had amazing voice recognition, it could read, and it could respond to pretty much any statement. &lt;br /&gt;&lt;br /&gt;JP Callahan, a former counter-intelligence agent with the U.S. Department of Defense and current security guru at Verizon Business is a born skeptic. He didn't buy into the AI for a minute. We used my Tech Target pull to search behind the scenes for the guy with the headset and monitor. &lt;br /&gt;&lt;br /&gt;Unfortunately we never came up with anything, but we both decided that:&lt;br /&gt;&lt;br /&gt;A. The onboard equipment for this thing would never support the kind of response times, voice and optic recognition or memory storage needed for the act. The AI apparatus was about the size of a notebook computer.&lt;br /&gt;&lt;br /&gt;B. If there was such a piece of AI hardware floating around, some talent agency wouldn't be the ones to own it.&lt;br /&gt;&lt;br /&gt;C. It was pretty sweet either way, because I'm still thinking about it now.&lt;br /&gt;&lt;br /&gt;Check out our pre-conference &lt;a href="http://searchdatacenter.techtarget.com/qna/0,289202,sid80_gci1226269,00.html"&gt;Q&amp;A with Callahan&lt;/a&gt; that ran today. Assistant editor Adam Trujillo cornered him last week for an interview.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-116182113985833840?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/116182113985833840/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=116182113985833840&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116182113985833840'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116182113985833840'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/10/johnny-five-crashes-data-center.html' title='Johnny Five crashes Data Center Decisions'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-116127432560816272</id><published>2006-10-19T08:47:00.000-07:00</published><updated>2006-10-19T09:12:05.620-07:00</updated><title type='text'>Sun Blackbox Dos and Don'ts</title><content type='html'>From the desk of Jack Loftus: &lt;i&gt;This is a work of satire. It is humor, and should  be read as such. No Sun servers were harmed in the writing of this article.&lt;/i&gt;&lt;br /&gt;&lt;br /&gt;Just the other day, as I was touring a real live data center as part of an effort to appear busy, a thought occurred to me that had never struck the ol' grey matter before.&lt;br /&gt;&lt;br /&gt;The thought was: This would look great in a trailer.&lt;br /&gt;&lt;br /&gt;Nothing fancy mind you, just a little 20'x8' windowless abode that my servers and cables and an administrator could call home. Windows, as you probably know, breed thoughts of going outside and fun and fresh air and therefore hamper productivity. Like vacation days and clocks, they have no place in my DC.&lt;br /&gt;&lt;br /&gt;So you can imagine my great surprise when Sun Microsystems, the plucky vendor that graced us all with modern marketing marvels like &lt;a href="http://www.channelregister.co.uk/2005/10/25/sun_grid_slip/"&gt;Sun Grid&lt;/a&gt;, unveiled a literal Winnebago of sorts that I could throw on a flatbed, put my DC in, and then take it. When the world gives you Linux lemons, make OpenSolaris lemonade, right Sun?&lt;br /&gt;&lt;br /&gt;To make things even better, they even allowed an elite cadre of data center journalists to go inside of a demo unit. The unit has dual doors apparently, so Sun was able to swing them both wide open and accommodate all of those egos at once. Quite a feat in engineering. &lt;br /&gt;&lt;br /&gt;SearchDataCenter.com Site Editor Matt Stansberry said Sun's PR people had Crisco on hand to help get him out of the Blackbox.&lt;br /&gt;&lt;br /&gt;"Pile in," said Sun CEO and resident rock star Jonathan Schwartz, "we're going to crank this DC up to 11." That's right kids; the hair isn't just for show.&lt;br /&gt;&lt;br /&gt;From &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1224877,00.html"&gt;Stansberry's article&lt;/a&gt; on the announcement: "Companies that wish to use the prefabricated data centers can simply roll them up to their buildings and plug them in -- water chillers, AC power and backup generators not included."&lt;br /&gt;&lt;br /&gt;I agree, and as a moonlighting thief myself, I’d encourage the rest of my ilk to wait until nightfall and "simply roll" the prefab DC onto an idling truck and drive it away to China for some serious black market cash.&lt;br /&gt;&lt;br /&gt;Sun also said that the trailers could be outfitted with other vendor's hardware should the customer require it, which led this literally thinking journo to inquire: "Then why don't people just go buy a trailer from a dump and fill it themselves?" Unfortunately, I was sitting alone at my desk at the time and my monitor didn't say anything, as usual. &lt;br /&gt;&lt;br /&gt;Now, it's still very early in the Sun Blackbox program, but already I have managed to compile a list of activities the curious DC admin should and should not do with one of these things.&lt;br /&gt; &lt;br /&gt;&lt;b&gt;DO&lt;/b&gt; place you Sun Blackbox in your front yard on cement blocks&lt;br /&gt;&lt;b&gt;DO NOT&lt;/b&gt; place your Sun Blackbox near the Superdome&lt;br /&gt;&lt;b&gt;DO&lt;/b&gt; appear trendy and decorate the side with 7EEt speak phrases like "My Blackbox is the suxx00r!"&lt;br /&gt;&lt;b&gt;DO NOT&lt;/b&gt; decorate the sides with phrases like "steal me"&lt;br /&gt;&lt;b&gt;DO&lt;/b&gt; engage in team building exercises and allow stressed out administrators access to a crane so they can play "Sun Blackbox Tetris"&lt;br /&gt;&lt;b&gt;DO NOT&lt;/b&gt; use vodka instead of water to cool the servers&lt;br /&gt;&lt;b&gt;DO&lt;/b&gt; have the occasional rave and install a working wet bar&lt;br /&gt;&lt;b&gt;DO NOT&lt;/b&gt; place Sun Blackboxes on the cliff edges or very steep hills.&lt;br /&gt;&lt;b&gt;DO&lt;/b&gt; buy a thousand units if you are the U.S. Government and then leave them unlocked. Laptop theft is so passé&lt;br /&gt;&lt;b&gt;DO NOT&lt;/b&gt; enter your Sun Blackbox in a tractor pull&lt;br /&gt;&lt;br /&gt;&lt;i&gt;Jack Loftus is News Writer for &lt;a href="http://searchopensource.techtarget.com/"&gt;SearchOpenSource.com&lt;/a&gt;.&lt;/i&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-116127432560816272?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/116127432560816272/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=116127432560816272&amp;isPopup=true' title='4 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116127432560816272'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116127432560816272'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/10/sun-blackbox-dos-and-donts.html' title='Sun Blackbox Dos and Don&apos;ts'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>4</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-116111860169007282</id><published>2006-10-17T13:45:00.000-07:00</published><updated>2006-10-19T08:46:38.816-07:00</updated><title type='text'>Sun Blackbox photos</title><content type='html'>&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4986960333061357586"&gt;&lt;img src="http://lh4.google.com/mattstansberry/RTU-ADkWABI/AAAAAAAABxI/iN1aYVgEKU0/s288/sunevent%20003.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;Sun CEO Jonathan Schwartz explains the Sun Blackbox&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4986960335932882962"&gt;&lt;img src="http://lh4.google.com/mattstansberry/RTU-AOQ-ABI/AAAAAAAABxQ/Vcev0mjn6ck/s288/sunevent%20005.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;Sun CTO Greg Papadopoulos display's Blackbox model&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4986961040567500818"&gt;&lt;img src="http://lh3.google.com/mattstansberry/RTU-pPO9ABI/AAAAAAAABxg/lP5TdHVmRu8/s288/sunevent%20014.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;Sun attempts to kill pesky IT journalists by piling them into project Blackbox.&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4986961048863244306"&gt;&lt;img src="http://lh4.google.com/mattstansberry/RTU-puI0ABI/AAAAAAAABx4/j2WQERJl7ek/s288/sunevent%20020.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4986961041630494738"&gt;&lt;img src="http://lh4.google.com/mattstansberry/RTU-pTMZABI/AAAAAAAABxo/TH6CfjRtLIQ/s288/sunevent%20017.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4986961049831538706"&gt;&lt;img src="http://lh4.google.com/mattstansberry/RTU-pxvrABI/AAAAAAAAByA/RKjw56NlwlU/s288/sunevent%20022.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;Sliding apparatus to move racks back and forth.&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4986961053755310098"&gt;&lt;img src="http://lh5.google.com/mattstansberry/RTU-qAXLABI/AAAAAAAAByI/Lkw0rfDcQmU/s288/sunevent%20029.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4986961055380013074"&gt;&lt;img src="http://lh4.google.com/mattstansberry/RTU-qGaiABI/AAAAAAAAByQ/FVSkpsjH5lM/s288/sunevent%20035.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;Sun Blackbox support: Power generation and chilled water.&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4986961061595381778"&gt;&lt;img src="http://lh4.google.com/mattstansberry/RTU-qdkZABI/AAAAAAAAByY/Bu28Hvs4p1k/s288/sunevent%20036.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-116111860169007282?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/116111860169007282/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=116111860169007282&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116111860169007282'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116111860169007282'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/10/sun-blackbox-photos.html' title='Sun Blackbox photos'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-116104306370193281</id><published>2006-10-16T16:48:00.000-07:00</published><updated>2006-10-16T16:57:43.713-07:00</updated><title type='text'>Data center blogs</title><content type='html'>It's taken a while to compile this list, but here it is...&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Data center blogs&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://searchdatacenter.techtarget.com/"&gt;SearchDataCenter.com&lt;/a&gt; doesn’t exist in a bubble. We need to read widely to get the best story ideas and perspectives. This is a list of the data center blogs we read and why we read them. &lt;br /&gt;&lt;br /&gt;This is by no means the definitive list. So if we left you off and you're sufficiently upset, tell me why you should be on here and I'll post an addendum.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.illuminata.com/perspectives/"&gt;Illuminata Perspectives&lt;/a&gt;: This analyst blog by Jonathan Eunice and Gordon Haff always offers something interesting. They aren't strictly data center oriented, but there is plenty of meaty IT insight. Plus, they hired one of our regular contributors recently, Wayne Kernochan. Sadly, that means Wayne won't have the bandwidth to write for us anymore. Nevermind, take them off the list.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://blogs.sun.com/jonathan/"&gt;Jonathan Schwartz's Weblog&lt;/a&gt;: This blog supposedly isn't even written by the Sun Microsystems CEO, but I still read it. Why? Well, for one, you get the sense of what Sun is planning to do, strategy-wise. For example, a recent post outlines Sun's "death of the data center" spiel that execs will be presenting at an event tomorrow. I'll keep you posted on that one.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://datacenterdesign.blogspot.com/"&gt;Pete Sacco's Data Center Design&lt;/a&gt;: NJ-based data center designer Pete Sacco tackles all sorts of data center issues on his blog, which has been around since April 2006. The current post deals with the pros and cons of server virtualization. &lt;br /&gt;&lt;br /&gt;&lt;a href="http://mhalligan.livejournal.com/"&gt;Life and Times of an Infrastructure Architect&lt;/a&gt;: Just good fun reading here. Mhalligan rolls out data center management gems from his LiveJournal blog. He covers everything from speculation on an oceangoing GooglePlex to the shady nature of Bay Area data center collocation companies that won’t give him a straight answer on pricing. &lt;br /&gt;&lt;br /&gt;&lt;a href="http://www.datacenterknowledge.com/"&gt;Data Center Knowledge&lt;/a&gt;: This site is probably the best of the best if you're looking for timely news analysis blogging. There is a lot of info here on Web hosting companies, data center real estate deals other things I'm not as interested in. But the great range of topics and information keeps me coming back. &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;a href="http://ecoiron.blogspot.com/"&gt;ecoIron&lt;/a&gt;: Portland, Maine-based consultant Mark Ontkush tackles technology and the environment on a site that is updated very frequently. The topics range from e-Waste to power consumption and run the gamut of consumer to enterprise IT.&lt;br /&gt;&lt;br /&gt;&lt;a href="http://talk.bmc.com/blogs/blog-fjohan/fred-johannessen/simpleblog_view"&gt;TalkBMC&lt;/a&gt;: Though it's not updated often, Fred Johannessen at BMC tackles some interesting systems management issues, including using RSS for systems alerts. &lt;br /&gt;&lt;br /&gt;&lt;a href="http://mainframe.typepad.com/blog/"&gt;Mainframe&lt;/a&gt;: This is a great blog run by some analysts and folks at IBM. It seemed to start out slow, but it's in full swing now.  If you're into quirky mainframe stuff -- which if you're reading this you likely are -- you should check them out.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-116104306370193281?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/116104306370193281/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=116104306370193281&amp;isPopup=true' title='4 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116104306370193281'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/116104306370193281'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/10/data-center-blogs.html' title='Data center blogs'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>4</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115980865193105072</id><published>2006-10-02T10:03:00.000-07:00</published><updated>2006-10-02T10:04:11.946-07:00</updated><title type='text'>Energy efficiency standard for storage next?</title><content type='html'>The EPA and others drafting the &lt;A HREF="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1219238,00.html"&gt;server energy efficiency standard for the data center&lt;/a&gt; recently announced that the committee hopes to have a revised, road-tested standard in the next few months -- by December at the latest. The process is moving a lot faster than I expected, and probably faster than others thought it would too. &lt;br /&gt;&lt;IMG SRC="http://www.pbs.org/newshour/bb/infrastructure/power/images/ca_illustration3.jpg"&gt;&lt;br /&gt;I don't have any information yet on what manufacturers or models the standard will likely to favor. But the fact that it's pushing through with minimal griping or caveats from vendors makes me nervous that there will be a lot of gray area when it comes to efficiency claims.&lt;br /&gt;&lt;br /&gt;As a result of how quickly this process is coming together, people are getting ambitious. IBM recommended that the group look into energy efficiency standards for storage hardware next. Sun Microsystems execs say customers are not pushing Sun to make more efficient storage equipment.&lt;br /&gt;&lt;br /&gt;But the fact is, the need for storage equipment is growing faster than servers, according to a &lt;A HREF="http://www.eweek.com/article2/0,1895,1961591,00.asp"&gt;recent report from Merrill Lynch&lt;/a&gt;. And companies like &lt;A HREF="http://searchstorage.techtarget.com/originalContent/0,289142,sid5_gci1211078,00.html"&gt;EMC, 3Par&lt;/a&gt; and obviously IBM are looking into the energy efficiency angles. &lt;br /&gt;&lt;br /&gt;Hopefully data center managers will have a meaningful measuring stick in the near future for both servers and storage. Check out the draft standard on the &lt;a href="http://www.energystar.gov/index.cfm?c=products.pr_servers_datacenters"&gt;EPA's data center site&lt;/a&gt;.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115980865193105072?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115980865193105072/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115980865193105072&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115980865193105072'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115980865193105072'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/10/energy-efficiency-standard-for-storage.html' title='Energy efficiency standard for storage next?'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115887274118617464</id><published>2006-09-21T09:59:00.000-07:00</published><updated>2006-09-21T14:05:41.323-07:00</updated><title type='text'>Stallings, IBM: Savvy, not stodgy</title><content type='html'>This week I got the chance to talk to &lt;A HREF="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1217325,00.html"&gt;Jim Stallings, GM for IBM's mainframe division&lt;/a&gt;. He'd been on a virtual media tour in the past weeks, speaking with the likes of CNET and Internet News. He'd basically had the same agenda for most of these pubs. Why else would he schedule the interviews?. My challenge was to knock Stallings off of his script, otherwise I was looking at not just canned answers, but last week's canned answers.&lt;IMG SRC="http://searchdatacenter.techtarget.com/digitalguide/images/Misc/jstallings2.jpg" align=right&gt;  &lt;br /&gt;&lt;br /&gt;So the first thing I said was, "You know, every analyst I talk to just gushes over the mainframe. Does that mean you've got the easiest job at IBM?" It's kind of dumb, looking at it now, especially in print. But it worked. Stallings said he felt like a gazelle or some kind of animal being stalked by lions in a National Geographic video. It didn't make the cut for the Q&amp;A, but at the time it was the wildest thing I'd ever heard an IBM exec say.&lt;br /&gt;&lt;br /&gt;That was until the next day when SearchOpenSource.com reporter Jack Loftus IM'd me a link to a &lt;A HREF="http://www.youtube.com/watch?v=MSqXKp-00hM"&gt;YouTube clip&lt;/a&gt;, with the caveat: "This is not a virus". Huh. Seemed safe to me, so I clicked the link and found possibly the funniest mainframe joke I'd ever seen. Now, you might wonder, how many mainframe jokes could there possibly be? And the answer would surprise you. Tons. Mainframers think they're really funny.&lt;br /&gt;&lt;br /&gt;But the YouTube video actually was funny. Very much derivative of the U.S. version of The Office -- but hilarious. The end quote "The mainframe: It's like a barn". Just great.&lt;br /&gt;&lt;br /&gt;There are three videos and they all star IBM's director of mainframe sales (I'm assuming that's really him), teaching his staff how to sell the mainframe. Great stuff. Jonathan Eunice over at &lt;A HREF="http://www.illuminata.com/perspectives/?p=201"&gt;Illuminata picked up on it today&lt;/a&gt; as well. &lt;br /&gt;&lt;br /&gt;It didn't take too long to jump to the conclusion that this was some kind of viral marketing campaign. And it's obviously working, since it's already in blogs, reporters are sending it to each other and it's popular on YouTube. &lt;br /&gt;&lt;br /&gt;I was talking to Ari Entin, one of the PR gurus over at Bite Communications (they handle Sun Microsystems)about the videos and he was pretty interested in the ploy. He suggested I ask Stallings a follow up on whether IBM was going this route because traditional means like television are losing ground to new media, like YouTube. I emailed through IBM's PR agency and I'll update the blog if I can get an answer. &lt;br /&gt;&lt;br /&gt;Alexandra Barrett, news director for our media group also had a follow up question that I'm waiting to hear back on. Stallings said IBM was willing to guarantee energy savings to customers that moved over to Big Iron from Intel. Is that going to be in writing? And will customers that don't save money get some sort of rebate from IBM?&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115887274118617464?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115887274118617464/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115887274118617464&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115887274118617464'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115887274118617464'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/09/stallings-ibm-savvy-not-stodgy.html' title='Stallings, IBM: Savvy, not stodgy'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115803875228764967</id><published>2006-09-11T22:16:00.000-07:00</published><updated>2006-10-19T07:48:04.903-07:00</updated><title type='text'>ISR SprayCool M-Series photos</title><content type='html'>&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4968688587691655186"&gt;&lt;img src="http://lh4.google.com/mattstansberry/RPRT8fzmABI/AAAAAAAABLU/M_Zo9sSxQB4/s288/olympic%20002.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4968688743624671250"&gt;&lt;img src="http://lh6.google.com/mattstansberry/RPRUFks7ABI/AAAAAAAABLc/ZJAXPbjWLm8/s288/olympic%20004.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4968688764452274194"&gt;&lt;img src="http://lh3.google.com/mattstansberry/RPRUGySnABI/AAAAAAAABLk/KN4IE2xuGY4/s288/olympic%20005.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4968688794090078226"&gt;&lt;img src="http://lh3.google.com/mattstansberry/RPRUIgs0ABI/AAAAAAAABLs/wZWJJ8A2eYg/s288/olympic%20006.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4968688821398208530"&gt;&lt;img src="http://lh6.google.com/mattstansberry/RPRUKGblABI/AAAAAAAABL0/yXnRKSTnmPE/s288/olympic%20007.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;&lt;br /&gt;&lt;table style="width:auto;"&gt;&lt;tr&gt;&lt;td&gt;&lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS/photo#4968688842109091858"&gt;&lt;img src="http://lh6.google.com/mattstansberry/RPRULTlcABI/AAAAAAAABL8/KDfZVH6hcgA/s288/olympic%20008.jpg"&gt;&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;tr&gt;&lt;td style="font-family:arial,sans-serif; font-size:66%; text-align:right"&gt;From &lt;a href="http://picasaweb.google.com/mattstansberry/ITPICS"&gt;ITPICS&lt;/a&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;&lt;br /&gt;&lt;br /&gt;A couple weeks back I attended a partner event at ISR's SprayCool showcase facility in downtown Seattle. Patchen Noelke and the SprayCool crew had the guts of ISR's liquid cooling technology on display and let me get up close and personal. After that, we toured the Seattle offices and even got to play with the coolant, 3M's Fluorinert. I poured some on my hand and watched it disappear. Patchen said he thinks some of his engineers have drank it, just to prove how inert it is. But he doesn't recommend it. Check out our article on the &lt;A HREF="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1215285,00.html"&gt;SprayCool M-Series&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Photos: Matt Stansberry&lt;/b&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115803875228764967?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115803875228764967/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115803875228764967&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115803875228764967'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115803875228764967'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/09/isr-spraycool-m-series-photos.html' title='ISR SprayCool M-Series photos'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115774356968260911</id><published>2006-09-08T12:00:00.000-07:00</published><updated>2006-09-08T12:37:36.730-07:00</updated><title type='text'>Data center to feel the effects of mineral costs</title><content type='html'>This week SearchDataCenter.com reported that Emerson Network Power planned to &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1214133,00.html"&gt;increase prices for its Liebert&lt;/a&gt; line of data center infrastructure equipment. Emerson is laying the blame for the price hikes on materials costs. So I asked around and see if Liebert's competitors were experiencing the same pressure. &lt;br /&gt;&lt;br /&gt;"Our industry has been dealing with significant increases in commodity prices, particularly in steel, lead and copper, for quite some time," said Chet Lasell, APC's director of public relations, North America. "APC absorbed these price increases and did not pass them along until recently when we increased prices on select products. We are aware that other vendors in the market have also taken similar action."&lt;IMG SRC="http://upload.wikimedia.org/wikipedia/commons/thumb/7/7a/Steel_wire_rope.png/180px-Steel_wire_rope.png" align=right&gt;&lt;br /&gt;&lt;br /&gt;The folks at Wright Line had a similar take: "Wright Line has also experienced increased costs in both utilities and raw materials.  However, we have worked very hard to maintain our pricing levels through cost reduction programs and improved manufacturing efficiencies." Mike Gagnon, VP of marketing.&lt;br /&gt;&lt;br /&gt;And earlier this week, Caterpillar announced a 5%-7% price hike on its deisel generators for similar reasons.&lt;br /&gt;&lt;br /&gt;Rich Miller at &lt;a href="http://www.datacenterknowledge.com/"&gt;Data Center Knowledge&lt;/a&gt; had an interesting take on the topic. Miller said the dot.com bust serveral years ago flooded the market with used infrastructure equipment. &lt;br /&gt;&lt;br /&gt;&lt;i&gt;"That meant Liebert units could be found at attractive prices, which limited the manufacturer's pricing options. There was chatter at the time that Liebert even bought back some surplus units themselves just to reduce the inventory of below-market CRAC units. Times have changed. Between retrofits and 'greenfields' projects, there's another data center building boom underway. All those data centers will need to be cooled, which means lots of business for Liebert and APC (American Power Conversion) and their competitors."&lt;/i&gt;&lt;br /&gt;&lt;br /&gt;It's a little like Exxon making record profits on the high price of oil.&lt;br /&gt;&lt;br /&gt;But don't think these companies are just cashing in on demand. The commodities prices are actually going up. According to data from the &lt;a href="http://minerals.usgs.gov/minerals/pubs/commodity/copper/coppemcs06.pdf"&gt;U.S. Geological Survey, Mineral Commodity Summaries, January 2006&lt;/a&gt;, the price of Copper basically doubled between 2003 and 2005.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115774356968260911?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115774356968260911/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115774356968260911&amp;isPopup=true' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115774356968260911'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115774356968260911'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/09/data-center-to-feel-effects-of-mineral.html' title='Data center to feel the effects of mineral costs'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115713774334623118</id><published>2006-09-01T11:36:00.000-07:00</published><updated>2006-09-05T15:11:21.096-07:00</updated><title type='text'>Data centers the HP-way</title><content type='html'>This week we ran some analysis of &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1213337,00.html"&gt;HP's massive data center consolidation project&lt;/a&gt;. I flew down to Palo Alto to meet up with the top brass at HP's campus. A reporter from InfoWorld and I were in attendence and we spent a lot of time talking about how HP sees the future of the data center shaping up. &lt;br /&gt;&lt;br /&gt;&lt;IMG SRC="http://welcome.hp-ww.com/img/hpweb_1-2_topnav_hp_logo.gif" align=right&gt;The following week, I spoke with &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1213617,00.html"&gt;Kristi Browder, president of the HP user group Encompass&lt;/a&gt;. The organization is hosting the &lt;a href="http://www.hptechnologyforum.com/"&gt;HP Technology Forum&lt;/a&gt; in a couple weeks and Browder said the data center consolidation is going to be a big part of the conversation at the event. &lt;br /&gt;&lt;br /&gt;Beyond the specific data center consolidation project, HP is demonstrating a process-oriented strategy for helping customers deal with data center issues -- as opposed to a "solution-oriented" strategy (NOTE TO PR PEOPLE: I hate the word solution]. &lt;br /&gt;&lt;br /&gt;Sitting in that roundtable discussion a few weeks back, there was a distinctive lack of bullshit -- an uncommon occurance in many vendor meetings. HP is taking its own medicine, coming up with new ideas and the user base is really excited. And that's really good news for a company that &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1056446,00.html"&gt;seemed unfocused just 18 months ago.&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115713774334623118?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115713774334623118/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115713774334623118&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115713774334623118'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115713774334623118'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/09/data-centers-hp-way.html' title='Data centers the HP-way'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115635777778065212</id><published>2006-08-23T07:31:00.000-07:00</published><updated>2006-08-23T11:32:19.070-07:00</updated><title type='text'>Server efficiency draft released; Going green pays</title><content type='html'>This week, the data center industry group working on a standard for server energy efficiency released a &lt;A HREF="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1211885,00.html"&gt;draft of the document&lt;/A&gt; for public comment. Draft version 9.0 was chaired by Jonahtan Koomey, data center power expert at Stanford University and LBNL and included participants from the Big Four server vendors as well as AMD and Intel. For a copy of the document, go to the &lt;A HREF="http://www.energystar.gov/index.cfm?c=products.pr_servers_datacenters"&gt;EPA's Data center site&lt;/A&gt;.&lt;br /&gt;&lt;br /&gt;The move toward industry-wide energy efficiency standards started when AMD and Sun hosted EPA representatives, end users and competitors at a summit in January, 2006. From there, others have gotten involved with the performance/efficiency issue. &lt;br /&gt;&lt;br /&gt;&lt;IMG SRC="http://www.sun.com/aboutsun/environment/images/zot_ultrasparc_logo.gif" align=right&gt;Sun has been out front, especially from a marketing standpoint, on energy efficiency and the environment. The newest line of servers have been heavily promoted as energy efficient altneratives. Sun has hired a VP of Eco-responsibility, David Douglas. And execs have gone as far as to wrangle green design guru Bill McDonough to shill for them [Note: McDonough delined to be interviewed by SearchDataCenter.com on technology issues].&lt;br /&gt;&lt;br /&gt;The eco-responsiblility push seems to have paid off for Sun. The company beat out Dell for the number three spot in server market share according to a &lt;A HREF="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1212228,00.html"&gt;report from IDC today&lt;/A&gt;. While a lot of Sun's gains can be attributed to a refresh of its important UltraSparc product line and a foray into x86 computing, the main message coming out of Santa Clara is green = $$$$ for data centers, and that seems to be ringing true for Sun as well.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115635777778065212?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115635777778065212/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115635777778065212&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115635777778065212'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115635777778065212'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/08/server-efficiency-draft-released-going.html' title='Server efficiency draft released; Going green pays'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115584909362595266</id><published>2006-08-17T13:56:00.000-07:00</published><updated>2006-08-17T14:11:56.996-07:00</updated><title type='text'>Data center on the road, Part 2</title><content type='html'>We can't seem to stay put. SearchDataCenter.com editorial is on the road again, taking it to the people. Mark Fontecchio has been down in Baltimore at the semi-annual &lt;A HREF="http://share.org/"&gt;Share conference&lt;/a&gt;, the mainframe user group meeting. Where attendees got info on &lt;A HREF="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1210894,00.html"&gt;new Tivoli features&lt;/a&gt; as well as on how to dress. It's a running theme at Share these past two meetings: Mainframer makeovers. Other stories from the conference included mainframe users upgrading to the latest versions of &lt;A HREF="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1211185,00.html"&gt;CICS and Z/VM&lt;/a&gt; the mainframe virtualization platform. Expect a Share wrap up next week.&lt;IMG SRC="http://www.share.org/images/logo.jpg" align=right&gt; &lt;br /&gt;&lt;br /&gt;Also, thanks to topics started by bloggers from RedMonk and TalkBMC, Fontecchio wrote a story about &lt;A HREF="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1211108,00.html"&gt;RSS feeds and systems management&lt;/a&gt;. &lt;br /&gt;&lt;br /&gt;Me? I'm headed to sunny Silicon Valley tomorrow morning to get some face time with the folks at HP. I should have an update for you on what the rest of the IT community thinks about Sun's recent rebate deal with PG&amp;E and how that's going to play out for the development of server efficiency standards. Look for it on Monday, with comment from HP, the EPA's Andrew Fanara, energy conscious data center manager Bob Doherty and more.&lt;br /&gt;&lt;br /&gt;Also next Friday it's  roadtrip time; I'm headed to Seattle to meet up with component-level liquid cooling specialists ISR at the &lt;A HREF="http://www.spraycool.com/home.asp"&gt;SprayCool&lt;/a&gt; showcase facility.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115584909362595266?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115584909362595266/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115584909362595266&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115584909362595266'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115584909362595266'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/08/data-center-on-road-part-2.html' title='Data center on the road, Part 2'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115574606003349274</id><published>2006-08-16T09:19:00.000-07:00</published><updated>2006-08-17T13:56:32.536-07:00</updated><title type='text'>PG&amp;E-Sun rebate: Open Letter to Jonathan Schwartz</title><content type='html'>This week I reported on the recent news about &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1210722,00.html"&gt;Sun Microsystems and PG&amp;E&lt;/a&gt;. The California-based utility company is offering major rebates to customers that buy Sun's new &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1150546,00.html"&gt;T1000 and T2000&lt;/a&gt; servers which were designed for energy efficiency. While this was a great strategy for promoting Sun servers, I'm not sure if it was much of a sucess for data center efficiency overall. I posted this letter to Jonathan's Blog this morning. UPDATE: Published on the blog, no comment as yet.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;From &lt;a href="http://blogs.sun.com/jonathan"&gt;Schwartz' blog&lt;/a&gt;:&lt;/b&gt; &lt;i&gt;PG&amp;E will give rebates to California businesses for jettisoning our competitors products, and replacing them with more efficient Niagara machines, our UltraSPARC T1000 or T2000 servers. We are the first company to have met the requirements that prove the outstanding efficiency of our datacenter infrastructure. Moving off our competition and onto Sun saves money, power, space, and lessens the impact the IT industry has on the environment.&lt;/i&gt;&lt;IMG SRC="https://photos.sun.com/thumbnail/400/400/5163" align=right width=137 height=203&gt; &lt;br /&gt;&lt;br /&gt;&lt;b&gt;My letter:&lt;/b&gt;Hey Jonathan, I think Sun is doing a great job with its green computing strategy. You guys literally dominate the conversation on this issue. SWAP was a great idea; hosting the EPA event, even better. But I was a little disappointed in how the PG&amp;E deal played out. &lt;br /&gt;&lt;br /&gt;First, the way this news was laid out made it sound like these new Niagara machines were selected from a bunch of competing systems. But they weren’t really. PG&amp;E didn't offer this rebate to any other vendor.&lt;br /&gt;&lt;br /&gt;Second, no one knew about this. Not the other vendors, not the EPA people. I know because I called them. &lt;br /&gt;&lt;br /&gt;Now this might not sound like a big deal, but Sun, its competitors, the EPA and others are supposed to be working together to form &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1164715,00.html"&gt;server efficiency standards&lt;/a&gt;. In fact, David Douglas, your VP of eco-responsibility said those standards are going to be what allows rebate programs to take off in other parts of the country. I think this move might breach the trust you had gained and hurt the standards process.&lt;br /&gt;&lt;br /&gt;I think the PG&amp;E deal was a brilliant move. I just didn't like the execution.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115574606003349274?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115574606003349274/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115574606003349274&amp;isPopup=true' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115574606003349274'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115574606003349274'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/08/pge-sun-rebate-open-letter-to-jonathan.html' title='PG&amp;E-Sun rebate: Open Letter to Jonathan Schwartz'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115566305448069454</id><published>2006-08-15T09:13:00.000-07:00</published><updated>2006-08-15T10:32:02.213-07:00</updated><title type='text'>PG&amp;E and Sun team up for energy efficiency rebates</title><content type='html'>California's utility giant Pacific Gas and Electric (PG&amp;E) teamed up with Sun Microsystems this week to offer customers &lt;A HREF="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1210722,00.html"&gt;rebates&lt;/A&gt; on their power bills for replacing old servers with Sun's new &lt;A HREF="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1150546,00.html"&gt;T1000 and T2000&lt;/A&gt; machines.&lt;br /&gt;&lt;br /&gt;&lt;IMG SRC="http://www.pge.com/imgs/logo_pge.gif"&gt; &lt;br /&gt;&lt;br /&gt;So far Sun is the only vendor involved in the program. A PG&amp;E spokesperson said that the company had partnered with Sun on the project and it had not yet been exteneded to other server manufacturers. But the program is now open to other vendors. &lt;br /&gt;&lt;br /&gt;I briefly spoke with HP's Ken Baker, BladeSystem Infrastructure Technologist after the article ran this morning. He pointed to existing incentive programs, such as the &lt;A HREF="http://www.80plus.org/"&gt;80-Plus&lt;/a&gt; program which offers incentives for energy efficient power supplies in desktops and servers.&lt;IMG SRC="http://www.80plus.org/images/80pluslogo.gif" align=right&gt;  &lt;br /&gt;&lt;br /&gt;Baker said these type of incentives would continue to grow in popularity, but they may face funding challenges.&lt;br /&gt;&lt;br /&gt;SearchDataCenter.com will be publishing further comment from PG&amp;E as well as other vendors who have a stake in energy rebates. Check out more information on &lt;A HREF="http://www.pge.com/hightech"&gt;PG&amp;E's rebate program&lt;/a&gt;.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115566305448069454?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115566305448069454/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115566305448069454&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115566305448069454'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115566305448069454'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/08/pge-and-sun-team-up-for-energy.html' title='PG&amp;E and Sun team up for energy efficiency rebates'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115504726389836352</id><published>2006-08-08T07:27:00.000-07:00</published><updated>2006-08-08T07:28:46.426-07:00</updated><title type='text'>The data center debate on fuel cells</title><content type='html'>According to a report from &lt;a href="http://news.com.com/Verizon+heeds+call+of+fuel+cells/2100-1033_3-6102552.html?tag=st.num"&gt;CNET&lt;/a&gt;, Verizon is using hydrogen fuel cells for its primary power source at a Long Island data center. The report says Verizon spent $13 million to build the facility, and $300,000 in the first year to operate the system -- but the company actually saved $680,000 per year on the energy bill. &lt;br /&gt;&lt;br /&gt;&lt;IMG SRC="http://www.utcpower.com/fs/com/Images/Global/US-en/PureCell_200.jpg" WIDTH=310 HEIGHT=230&gt; &lt;br /&gt;&lt;br /&gt;SearchDataCenter.com reported on &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1100836,00.html"&gt;hydrogen fuel cells&lt;/a&gt; as well. Some data center managers are hesitant to jump on board with the technology in an existing environment, but say it might be worth looking into for new construction. &lt;br /&gt;&lt;br /&gt;What are the pros and cons of fuel cells? &lt;br /&gt;&lt;li&gt;Lighter than batteries or generators&lt;br /&gt;&lt;li&gt;Quieter than batteries or generators&lt;br /&gt;&lt;li&gt;Potentially more environmentally responsible&lt;br /&gt;&lt;li&gt;Longer uptime &lt;br /&gt;&lt;li&gt;Control over power supply in a co-generation scenario&lt;br /&gt;&lt;br /&gt;Cons of fuel cells? &lt;br /&gt;&lt;li&gt;Big upfront costs&lt;br /&gt;&lt;li&gt;Unfamiliar technologies&lt;br /&gt;&lt;li&gt;Potentially a net loss on actual energy when you factor in how much energy it takes to process and store the hydrogen for the fuel cells. &lt;br /&gt;&lt;br /&gt;For more on the hydrogen economy:&lt;br /&gt;&lt;li&gt;&lt;a href="http://www1.eere.energy.gov/hydrogenandfuelcells/"&gt;U.S. DOE Hyhdrogen, Fuel Cells &amp; Infrastructure Technologies Program&lt;/a&gt;&lt;br /&gt;&lt;li&gt;&lt;a href="http://apc.com/solutions/display.cfm?id=7AEDBE84-5056-9170-D3B5B8E4E3CA5BF8"&gt;American Power Conversion's Hydrogen Fuel Cell products, unveiled last summer&lt;/a&gt;&lt;br /&gt;&lt;li&gt;&lt;a href="http://www.utcpower.com/fs/com/bin/fs_com_Page/0,9235,03100,00.html"&gt;UTC Power's fuel cell technology&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115504726389836352?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115504726389836352/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115504726389836352&amp;isPopup=true' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115504726389836352'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115504726389836352'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/08/data-center-debate-on-fuel-cells.html' title='The data center debate on fuel cells'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115461576365288835</id><published>2006-08-03T06:56:00.000-07:00</published><updated>2006-08-03T07:55:13.220-07:00</updated><title type='text'>Data Center editorial on the road</title><content type='html'>SearchDataCenter.com's editorial staff is on the road. Me? I'm currently typing this blog entry from a motel in Wyoming, just on the Western side of the Bighorn Mountain Range. I'm five days into a cross country move from Boston to that data center promised land, Oregon. I'll be covering most of the West Coast events for the site, while your intrepid reporter Mark Fontecchio will remain in Boston. &lt;br /&gt;&lt;img src="http://www.findfish101.com/Pics/civic.jpg" align=right&gt;&lt;br /&gt;Speaking of Mark, he's been on the road too, covering a recent IBM announcement in NYC about its x86 line. Fontecchio talked to some customers for the &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1207082,00.html"&gt;AMD-based x86 machines&lt;/a&gt;, including Vincent Stephens, vice president of technology at Move.com, who was very excited about the new machines.&lt;br /&gt;&lt;br /&gt;Mark also cranked out a story on &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1207393,00.html"&gt;Indiana's BMV&lt;/a&gt;, which had migrated off a 1970s mainframe and consolidated three databases into one. Unfortunately, there was a glitch in the process, even to the point where police can't access &lt;a href="http://www.indystar.com/apps/pbcs.dll/article?AID=/20060803/NEWS02/608030455/-1/ZONES01"&gt;accurate driver records&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;Assuming my strained Honda Civic makes it, I'll talk to you all next week.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115461576365288835?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115461576365288835/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115461576365288835&amp;isPopup=true' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115461576365288835'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115461576365288835'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/08/data-center-editorial-on-road.html' title='Data Center editorial on the road'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115411304193454880</id><published>2006-07-28T11:55:00.000-07:00</published><updated>2006-07-31T07:46:35.043-07:00</updated><title type='text'>Waiting for the next-gen data center</title><content type='html'>What's the average life expectancy for a data center -- 15 to 20 years? With that in mind, what's the average life expectancy for the IT equipment inside that facility -- four years? Hardware vendors are typically committed to providing server components for five years, but the equipment is worthless for resale after three. &lt;img src="http://www.computerhistory.org/timeline/images/1944_harvard_markI.jpg" align=right&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;That leaves data center managers planning for hardware requirements that don't even exist yet. A high density rack today might be running over 10kw per cabinet, and likely requires more cooling than a traditional &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1140445,00.html"&gt;raised floor system&lt;/a&gt; can provide. That means you’re probably putting band-aids on the problem, like &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1109682,00.html"&gt;liquid cooled doors&lt;/a&gt; and &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1153528,00.html"&gt;overhanging apparatuses&lt;/a&gt;. &lt;br /&gt;&lt;br /&gt;These are likely keeping your servers cooler, but aren't doing anything for your peace of mind or energy bill. And if conventional wisdom on power and cooling trends in the data center are correct, you're going to be dealing with this across the entire facility and not just in a few hot spots. &lt;br /&gt;&lt;br /&gt;So what to do? Build a &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1176301,00.html"&gt;new data center every five years&lt;/a&gt;? Maybe. Or you could &lt;a href="http://www.duluthsuperior.com/mld/duluthsuperior/business/14998855.htm"&gt;buy up half the Columbia River valley&lt;/a&gt; and build for technologies as needed. &lt;br /&gt;&lt;br /&gt;A workable plan I've heard at conferences is to build out a data center modularly, breaking down the traditional 10-20 year planning into five year chunks. Other companies are building out capacity for requirements they don’t even have yet.&lt;br /&gt;&lt;br /&gt;Every IT vendor, the biggest companies in the world and the U.S. government seem to be &lt;a href="http://www.energystar.gov/index.cfm?c=products.pr_servers_datacenters"&gt;working on the issue&lt;/a&gt; -- which is this: traditional data centers will not be able to physically support the increasing demand of enterprise computing. So how long before someone comes up with a solution -- and will it come from better engineering on the facility level or the equipment?&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115411304193454880?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115411304193454880/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115411304193454880&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115411304193454880'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115411304193454880'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/07/waiting-for-next-gen-data-center.html' title='Waiting for the next-gen data center'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115384265999617767</id><published>2006-07-25T07:30:00.000-07:00</published><updated>2006-07-25T11:22:13.116-07:00</updated><title type='text'>MySpace data center crash</title><content type='html'>MySpace.com, reportedly the &lt;a href="http://weblogs.hitwise.com/bill-tancer/2006/07/myspace_moves_into_1_position.html"&gt;most popular&lt;/a&gt; Web site in the U.S. &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1203786,00.html"&gt;crashed over the weekend&lt;/a&gt; due to a power outage and data center failure. &lt;br /&gt;&lt;br /&gt;The social networking site blamed the outage on power failures that swept California due to massive energy demand during a record-breaking heat wave. Foster City, Calif.-based data center hosting company &lt;a href="http://invest.equinix.com/ireye/ir_site.zhtml?ticker=eqix&amp;script=410&amp;layout=-6&amp;item_id=857801"&gt;Equinix is responsible&lt;/a&gt; for at least one of MySpace.com's data centers. The outage has created a lot of &lt;a href="http://slashdot.org/article.pl?sid=06/07/24/1152217"&gt;commotion in the blog community&lt;/a&gt; as people debate the disaster recovery strategy of the busiest site on the Web. &lt;br /&gt;&lt;br /&gt;MySpace.com probably doesn't have the IT concerns of a major financial institution, but it likely brings in a TON of revenue for its parent company, News Corp. Downtime translates to lost revenues -- and with MySpace's $580 million price tag, revenues are pretty important. &lt;br /&gt;&lt;br /&gt;The lesson from all this is that even new-media juggernauts need disaster recovery planning-- so check out our All-in-one guide on &lt;a href="http://searchdatacenter.techtarget.com/guide/allInOne/0,296293,sid80_gci1195604,00.html"&gt;&lt;b&gt;data center disaster recovery&lt;/b&gt;&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;&lt;img src="http://collect.myspace.com/images/banner_130x55_07.gif"&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115384265999617767?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115384265999617767/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115384265999617767&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115384265999617767'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115384265999617767'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/07/myspace-data-center-crash.html' title='MySpace data center crash'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115342048854835087</id><published>2006-07-20T11:14:00.000-07:00</published><updated>2006-07-20T11:34:58.736-07:00</updated><title type='text'>Q&amp;A with Elizabeth Grossman on e-waste</title><content type='html'>This week, SearchDataCenter.com reporter Mark Fontecchio interviewed, Elizabeth Grossman, an Oregon-based author who stumbled upon e-waste in her home town. In her experience as environmental reporter, Grossman started researching pollution on a local river for an environmental group and discovered that e-waste was a big culprit.&lt;br /&gt;&lt;img src="http://www.islandpress.org/books/cover/1559635541.jpg" align=right&gt;&lt;br /&gt;She set out on a multiyear journey to figure out what was going on with e-waste. Her result was the book &lt;a href="http://www.islandpress.org/books/detail.html/SKU/1-55963-554-1"&gt;&lt;i&gt;High Tech Trash: Digital Devices, Hidden Toxics, and Human Health,&lt;/i&gt;&lt;/a&gt; which was released earlier this year from Island Press. &lt;br /&gt;&lt;br /&gt;SearchDataCenter.com caught up with Grossman to ask her a few questions about how her book came to be and the growing issue of e-waste.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Could you explain how you got involved in writing this book?&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;Elizabeth Grossman: I got interested in this because I was doing some research on pollution in the Willamette River, which flows through Portland, Oregon. What I discovered was that the high tech industry was actually contributing the majority of this pollution. I had not spent any time thinking about high tech at all, I was just completely astonished by this, so I decided I would start poking around and figure out what was going on.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;How did you conduct the research?&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;Grossman: I wanted to look at the scale of the whole life of the manufacturing process. It has to be a worldwide story because it's a global industry. Even if a company is U.S. in origin, has its corporate headquarters in the U.S., there are manufacturing facilities for products all over the world, and they sell into the international market. I did look at things internationally because you have to because this is a global business. A lot of the impetus behind current environmental regulations is coming from Europe and influencing all the companies.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;How are regulations like WEEE and ROHS in Europe affecting manufacturers in the U.S.?&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;Grossman: Most companies are complying with these international directives. It doesn't make financial sense to make a product that you can sell in Copenhagen but can’t sell in New York.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;What’s the U.S. doing about e-waste?&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;Grossman: Right now we have no national legislation governing how high tech electronic components are produced or disposed of. In this country, local governments are responsible for solid waste. There have been dozens of pieces of state legislation governing e-waste, but only a half dozen of them are truly substantive and involve banning things with display screens or, as in the case of Washington and Maine and also Maryland, require producers to be involved in some of the product takeback.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Were the vendors willing to talk to you about e-waste?&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;Grossman: I was pretty naïve about how forthcoming manufacturers would be. It's just a competitive industry, so proprietary. One of my disappointments was how I wasn’t able to go on site and see what was going on. In the end I was able to talk to everyone I wanted to, but it wasn’t as easy as I thought it would be.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;How good are the vendor takeback programs?&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;Grossman: They're all fully engaged in making these environmental improvements. All have takeback programs. They’re very controlled about the information they're willing to share.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;What do you think about the federal government's response so far?&lt;/b&gt;&lt;br /&gt;&lt;br /&gt;Grossman: I think they've been extremely slow to act and not anywhere near as aggressive to coming to grips about the exporting of e-waste to developing countries. The attitude is hoping that industry will help solve the problem. I think there is so much stuff that could slip through the cracks that anything that is entirely voluntary probably won’t work.&lt;br /&gt;&lt;br /&gt;&lt;hr&gt;&lt;br /&gt;&lt;li&gt;Read Fontecchio's article on &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1202013,00.html"&gt;data center managers'&lt;/a&gt; reaction to the e-waste problem.&lt;br /&gt;&lt;li&gt;On a related topic, check out Giles Slade's &lt;a href="http://www.hup.harvard.edu/catalog/SLAMAD.html?show=reviews"&gt;Made to Break: Technology and Obsolescence in America&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115342048854835087?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115342048854835087/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115342048854835087&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115342048854835087'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115342048854835087'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/07/qa-with-elizabeth-grossman-on-e-waste.html' title='Q&amp;A with Elizabeth Grossman on e-waste'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115324853798750186</id><published>2006-07-18T11:01:00.000-07:00</published><updated>2006-07-18T12:00:27.936-07:00</updated><title type='text'>Server industry silent on e-Waste</title><content type='html'>The big four server vendors -- IBM, HP, Sun and Dell -- have all declined to comment on the topic of e-Waste by varying degrees.  &lt;a href="http://www.searchdatacenter.com"&gt;SearchDataCenter.com's&lt;/a&gt;  news writer Mark Fontecchio is currently reporting on how data center managers are dealing with the glut of server hardware they are turning over year after year. In the course of his reporting, Fontecchio has repeatedly tried to get the view from the hardware vendors with little success. &lt;br /&gt;&lt;br /&gt;&lt;li&gt;Sun Microsystems offered a lengthy prepared statement, but was unable to do a Q&amp;A due to scheduling. &lt;br /&gt;&lt;li&gt;A non-technical Dell spokesperson offered a 90 second soundbite.&lt;br /&gt;&lt;li&gt;IBM refused to comment for "legal reasons".&lt;br /&gt;&lt;li&gt;And HP’s representative declined to even return e-mails. &lt;br /&gt;&lt;br /&gt;While all of these companies provide recycling take-back programs, they are not especially interested in dialogue. &lt;img src="http://www.itu.int/osg/spu/wsis-themes/ict_stories/images/srm/e-waste.jpg" align=right&gt; &lt;br /&gt;&lt;br /&gt;&lt;br /&gt;Has recycling server hardware become a larger part of your data center operations? What impact do you see legislation like Europe's &lt;a href="http://en.wikipedia.org/wiki/WEEE "&gt;WEEE&lt;/a&gt; and &lt;a href="http://en.wikipedia.org/wiki/Restriction_of_Hazardous_Substances_Directive"&gt;RoHS Directive&lt;/a&gt; having on server manufacturing?  Will efforts in the U.S. congress be able to tie individual states' initiatives together under a federal regulation? &lt;a href="mailto:mstansberry@techtarget.com"&gt;Please send us your feedback&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;More on e-Waste:&lt;br /&gt;&lt;li&gt;&lt;a href="http://www.hp.com/hpinfo/newsroom/press/2005/050421b.html?jumpid=reg_R1002_USEN"&gt;HP’s hardware recycling info&lt;/a&gt;&lt;br /&gt;&lt;li&gt;&lt;a href="http://www-03.ibm.com/financing/us/recovery/index.html"&gt;IBM’s hardware recycling info&lt;/a&gt;&lt;br /&gt;&lt;li&gt;&lt;a href="https://www.sun.com/aboutsun/ehs/ehs-recycling_waste.html"&gt;Sun Microsystems’ recycling info&lt;/a&gt;&lt;br /&gt;&lt;li&gt;&lt;a href="http://www.dell.com/content/topics/global.aspx/corp/environment/en/faqs?c=us&amp;l=en&amp;s=gen&amp;~tab=2"&gt;Dell’s hardware recycling info&lt;/a&gt;&lt;br /&gt;&lt;li&gt;&lt;a href="http://en.wikipedia.org/wiki/E-waste"&gt;Wikipedia article on e-Waste&lt;/a&gt;&lt;br /&gt;&lt;li&gt;&lt;a href="http://www.wired.com/news/technology/0,1282,57151,00.html"&gt;Wired tackles e-Waste&lt;/a&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115324853798750186?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115324853798750186/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115324853798750186&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115324853798750186'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115324853798750186'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/07/server-industry-silent-on-e-waste.html' title='Server industry silent on e-Waste'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115275206289222438</id><published>2006-07-12T17:34:00.000-07:00</published><updated>2006-07-12T18:05:31.713-07:00</updated><title type='text'>The modern mainframe</title><content type='html'>With so much code running on big iron, it's hard to imagine mainframes ever going away.  These apps are often business critical, but they could use a facelift. So what's the best option? Hear it from mainframe expert Wayne Kernochan, who addresses this issue in his roadmap to &lt;a href="http://searchdatacenter.techtarget.com/featuredTopic/0,290042,sid80_gci1189858,00.html"&gt;mainframe application modernization&lt;/a&gt;.&lt;br /&gt;&lt;img src="http://www.nea.com/UploadedImages/ImageGallery/old%20computer%20image.jpg"&gt;&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115275206289222438?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115275206289222438/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115275206289222438&amp;isPopup=true' title='1 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115275206289222438'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115275206289222438'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/07/modern-mainframe.html' title='The modern mainframe'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>1</thr:total></entry><entry><id>tag:blogger.com,1999:blog-31020655.post-115271941626437843</id><published>2006-07-12T06:44:00.000-07:00</published><updated>2006-07-13T06:39:25.190-07:00</updated><title type='text'>Sun x64 server news</title><content type='html'>This week Sun Microsystems did a major hardware rollout with a high performance rack server, a return to blade servers and a major storage update. SearchDataCenter.com focused on the &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1198439,00.html"&gt;server&lt;/a&gt; end of the Sun annoucnement and SearchStorage.com covered the &lt;a href="http://searchstorage.techtarget.com/originalContent/0,289142,sid5_gci1198332,00.html"&gt;Thumper&lt;/a&gt; release.&lt;br /&gt;&lt;br /&gt;&lt;img src="http://www.sun.com/aboutsun/media/presskits/2006-0711/images/AndromedaII.jpg" align=right&gt;&lt;br /&gt;&lt;br /&gt;This marks Sun's first foray &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1193650,00.html"&gt;back into the blade server&lt;/a&gt; space after the product line flopped a few years ago. The company has &lt;a href="http://searchdatacenter.techtarget.com/originalContent/0,289142,sid80_gci1190462,00.html"&gt;gained ground on competitors in the x64 space&lt;/a&gt; lately according to analysts. Sun offers specs on the new x64 offerings on its &lt;a href="http://www.sun.com/servers/index.jsp?cat=Sun%20Fire%20x64%20Servers&amp;amp;tab=3"&gt;Web site&lt;/a&gt;.&lt;div class="blogger-post-footer"&gt;&lt;img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/31020655-115271941626437843?l=searchdatacenter.blogspot.com' alt='' /&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://searchdatacenter.blogspot.com/feeds/115271941626437843/comments/default' title='Post Comments'/><link rel='replies' type='text/html' href='http://www.blogger.com/comment.g?blogID=31020655&amp;postID=115271941626437843&amp;isPopup=true' title='0 Comments'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115271941626437843'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/31020655/posts/default/115271941626437843'/><link rel='alternate' type='text/html' href='http://searchdatacenter.blogspot.com/2006/07/sun-x64-server-news.html' title='Sun x64 server news'/><author><name>matt_stansberry</name><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='21' src='http://farm3.static.flickr.com/2351/1516844241_4c46be055a.jpg'/></author><thr:total>0</thr:total></entry></feed>
